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About Us
Our Story
Since our humble beginnings in 1994 in a small village in India, our journey has been one of growth and adaptation, expanding our operations to Malaysia in 2018 and Dubai in 2021. Over the years, we've witnessed the transformative power of online business, which offers unparalleled convenience to customers seeking a seamless shopping experience for all their needs.
Embracing this shift, we are thrilled to introduce our new platform and website, designed to deliver a user-friendly, efficient, and comprehensive online shopping experience, bringing our diverse range of products directly to our customers' fingertips.
Meet Our Team
Our visionary founder Adv. Siya Noorudeen Kunju embarked on his entrepreneurial journey in his teens, transforming a passion for jewellery into a thriving business that spans continents, from our roots in India to vibrant expansions in Malaysia (2018) and Dubai (2021).
With a robust academic foundation, he holds a Master's in Law and a Master's in Business Administration, blending legal acumen with business savvy. His expertise is further elevated by a prestigious diamond grading certification from GIA, ensuring unparalleled quality and craftsmanship in every piece we offer. Under his dynamic leadership, our team is dedicated to delivering excellence and innovation in the world of jewellery.
Our Mission
Our mission is to be your trusted partner in securing gold and silver purchases through our user-friendly app and website, prioritising convenience, quality, security, transparency, and zero hidden fees. We are committed to delivering an exceptional experience that builds trust and confidence in every transaction.
Our Vision
Looking ahead, our vision is to redefine the buying and selling of precious metals in the UAE, creating a globally accessible platform equipped with innovative tools for gifting and purchasing, making your jewellery experience seamless, meaningful, and universally connected.